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§ Insights

Field notes from the studio.

Essays, playbooks and lessons from the work — for founders, product leaders and anyone building on the internet.

The five moves that quietly kill an early-stage roadmap
ProductJul 08, 2026

The five moves that quietly kill an early-stage roadmap

A field guide to the roadmap anti-patterns we see most often — and the small habits that fix them.

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Design systems that survive the second year
DesignJun 22, 2026

Design systems that survive the second year

Most design systems collapse in year two. Here's the operating model that keeps ours alive at 24 people.

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Shipping fast without shipping brittle
EngineeringMay 30, 2026

Shipping fast without shipping brittle

How we balance velocity and rigor on production web apps using TanStack, Postgres and edge deploys.

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SEO for product companies in the AI era
GrowthMay 12, 2026

SEO for product companies in the AI era

Programmatic SEO, entity-first content and how to instrument attribution when Google won't tell you.

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Naming is a strategy problem, not a creative one
BrandApr 28, 2026

Naming is a strategy problem, not a creative one

A framework we use with founders to arrive at names that scale — with legal, memory and category in mind.

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Nine years of KLYRO — a note from the founders
StudioApr 03, 2026

Nine years of KLYRO — a note from the founders

What we've learned about running an independent studio in a world that keeps trying to platform-ify everything.

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The KLYRO Dispatch

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